On a positive note for Disney, the company also sold a majority of the ads during the upfront, which is a difference from 2021 when more ads were sold in the scatter market closer to the show date.
According to Disney Advertising, the categories include apparel, auto, beverage, consumer packaged goods, entertainment, financial services, insurance, luxury spirits, media and entertainment, pharmaceutical, retail, streaming, technology and telecom and travel.
Proud sponsors for this year’s program are Pfizer; Rolex and Verizon. That’s a slight change from the 2022 lineup, with Crypto.com dropping out as a top sponsor.
In addition to Nielsen measurement, Disney also allowed brands to measure advanced audiences in the Oscars through an integration through VideoAmp for the first time, giving advertisers advanced audience analytics to better understand precision, reach and frequency.
During an Oscars Creative Team press conference ahead of the ceremony, Glenn Weiss, executive producer and showrunner for the Oscars, reflected on the show’s ratings.
“There’s always concerns, but at the end of the day, what we have to do is keep going forward and make this as great and entertaining and respectful and reverent show as we possibly can,” he said.
