While many beauty business owners might think that getting better online reviews is an impossible goal, there are actually many ways beauty businesses can pursue this. Simple changes like offering clients vouchers, giving customers gifts like hair toner and other beauty products, and focusing on improving customer service can quickly improve reviews.
But why should businesses care about reviews in this day and age? This article looks into 5 reasons why customer reviews are crucial for boosting your beauty business.
1. A Business with Good Online Reviews is More Credible in the Eyes of Potential Clients
Undoubtedly one of the biggest benefits of reviews is how they can bring in new customers. For potential clients looking at your beauty business, good reviews make your business seem way more credible – and turn your company into a way more attractive option!
2. Better Reviews Make a Business More Visible on Social Media and Search Engines
According to Impact Plus, 61% of marketers named SEO (or getting onto the first page of Google) as a top marketing priority in 2021. Just over a year later, it has become an even more essential way to market your business. Since reviews have the most prominent ranking in a local Google search, these customer reviews will help your beauty business rank well – even if your webpage isn’t totally up to scratch!
3. Reviews have an Impact on Online and Offline Sales
If you can get all the positive customer experiences from your beauty business documented online, you’ll quickly see a big difference when it comes to your sales. The more your clients are satisfied with your business, the more traffic you’ll likely receive on your site… which means more sales!
4. They Increase Customer Engagement and Loyalty
Leaving a review takes time, so clients that leave an online review for your beauty business are far more likely to keep coming back. In other words, online reviews are paramount to gaining repeat customers! By just writing a quick review on Yelp, consumers feel like they have their own voice and opinion over your business and will thrive in the opportunity to provide meaningful feedback – before coming back for more!
5. Remember! Bad Reviews are Also Important
You know what they say, all press is good press! Since consumers end up browsing a website roughly five times longer after reading a negative review, even one-star reviews can translate into sales. Negative reviews can also provide you with further insights into products used and services offered by your beauty business, as well as give you some insight into other ways you can improve, and make sure all the reviews after are never less than 5 stars!
Since online customer reviews are here to stay, it’s really worth getting your head around them if you’re looking to profit this year from your beauty business. But don’t worry, once you’ve got a few good ones, the positive reviews usually just keep on coming!
