Sphere
PR, a leading Sydney-based technology public relations
agency, is marking its 18th year working with global brands
in the tech security space. In celebration of this
milestone, Sphere PR is excited to announce the launch of a
new tailored cyber-crisis communications offering
specifically designed for cybersecurity incidents and other
technology outages.
For the past 18 years, Sphere PR
has been a leader in the tech security PR field in Australia
and New Zealand, providing innovative communications
solutions to diverse clients within the security sector. Its
extensive industry experience and deep understanding of the
security market have established the specialist IT PR agency
as a trusted partner that has worked with brands including
Yubico, Secureworks, NetScout, Arbor Networks and Security
Scorecard to help them navigate the complex communications
challenges in the tech security world.
“As we
celebrate our 18th year in the dynamic cybersecurity
industry, we are thrilled to introduce a specialised service
that caters exclusively to organisations in all sectors that
suffer major cybersecurity incidents,” said Louise Roberts,
managing director of Sphere PR (pictured).
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“This new
offering is designed to address the unique crisis
communications challenges today’s organisations face in an
environment of heightened cyber threats. It will enable them
to respond in a timely manner and communicate the key facts
effectively to their customers via the media,” said Louise
Roberts.
Sphere PR’s cyber-crisis communications
service is not just about managing an organisation’s
reputation during and after a cyber attack. The first part
guides organisations in implementing their tailored
cyber-crisis communications strategy involving all the
necessary stakeholders, including the CEO, CISO and CMO, in
being fully prepared.
The second element of Sphere
PR’s cyber-crisis communications service involves
developing a communications response plan for various
cybersecurity incidents and other IT outages. This involves
all the necessary stakeholders to ensure all parties are
prepared to respond when they fall victim to a cyber
attack.
“It’s about leveraging our expertise to
ensure organisations practise cyber-attack scenarios and
everyone knows their responsibility when a data breach or an
outage does occur. Being open and honest when communicating
with customers is critical in the early stages of an
incident to explain the implications for customers and how
they will mitigate these risks in future,” concluded
Louise Roberts.
About Sphere PR
Sphere PR is a
Sydney-based tech public relations firm that provides
innovative communication strategies and media solutions for
technology and cybersecurity brands. With 19 years of
industry expertise, Sphere PR is committed to delivering
exceptional results and helping clients succeed in the
ever-evolving tech landscape. See the website for more
information: www.SpherePR.com.au
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