Companies including IBM Consulting, Dentsu, Red Hat and Owen Jones already use Express in their work for tasks, including ad hoc creation of branded marketing materials and fast content versioning.
The company claims to have addressed one major concern raised by enterprise users seeking to use genAI for image creation: copyright. Trained on public domain assets and images it owns, Adobe has built Firefly to be a system capable of creating commercially safe (as in copyright free) images. Imagery generated with its solution is IP indemnified.
What it means to business
In brief, Adobe Express for Enterprise aims to enable businesses to generate the sheer quantities of personalized content required for customer communications in a multiplatform, social media-connected age. Govind Balakrisnan, Adobe senior vice president, Express Product Group and Creative Cloud Services, promises it will help “fill the content gap,” while maintaining brand standards.
