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The world of Web3 and gaming can be tremendously intricate and also highly profitable for gaming enthusiasts. In this area, one tech guru who is effectively using his expertise to reform how gamers interact, engage, and thrive is Casey Grooms. As the co-founder of Soulbound, his career endeavors—from operating in the worlds of mobile and ad tech to guiding future generations of social gaming platforms—are nothing short of inspirational.
Grooms’ road into the tech world started at a time when the explosive growth of mobile phone applications first hit the market in the late 2000s. While earning his college degree, the entrepreneur developed a keen eye for business opportunities. His first venture in mobile gaming ultimately resulted in a successful acquisition, which effectively set the stage for his strategic move into mobile ad tech.
When an exceptional platform specializing in real-time bidding on mobile ads—Pocketmath—emerged, Grooms was pushed head-first into the digital advertising space. Pocketmath hit several milestones under his leadership, including $80 million in revenue, $20 million in funds raised. Grooms’ entrepreneurial spirit only continued to grow from there, and eventually, the emerging blockchain sector was the next frontier.
Regardless of the multiple—and often expected—challenges resulting from the crypto market’s volatility, Grooms’s entrance into blockchain technology laid the vital groundwork for his many subsequent undertakings. Through advising startups and navigating the complexities of web3, his multifaceted experiences solidified his ability to craft meaningful, user-centric solutions in gaming. And this—his foremost passion—ultimately resulted in the inception of Soulbound.
Founded in 2022, Soulbound arose as an unparalleled force in the gaming industry—a Web3 live-streaming and social network designed to empower gamers, creators, and game developers. At its most basic foundation, Soulbound entirely reimagines conventional gaming models by introducing verified gamer identities. This works to not only facilitate interactions between gamers but create more avenues for content creator monetization.
Soulbound’s mission is to completely expel many (if not all) of the common pitfalls in online gaming. These include such annoyances as fake profiles and fragmented user experiences. However, the integration of blockchain technology takes all of this one step further, as Soulbound can ensure transparency and authenticity, building a secure environment where gamers can immerse themselves in their passion sans any concerns about their personal identity or the legitimacy of different rewards.
Moreover, Soulbound spans the chasm between web2 and web3, offering developers more opportunities to leverage targeted advertising and live-streaming incentive programs to both acquire users and drive engagement. The holistic approach employed by Soulbound effectively enriches the gaming experience while supporting content creators, amplifying their reach, and rewarding their contributions.
During his extensive career thus far, Grooms has circumnavigated the unstable grounds of emerging technologies with total resilience and foresight. His advice to aspiring entrepreneurs resonates with the wisdom gained from years of thinking outside the box and embracing novelty. “Keep it simple, build fast, and expect the unexpected.” This is Grooms’ mantra, and it shines a brilliant light on his no-nonsense approach to product development and tech—areas in which agility and adaptability are of the utmost significance.
Beyond technical expertise, Grooms stresses the importance of separating temporary tech trends from innovation that is built to last. And as his journey from mobile ads to blockchain and now to web3 gaming epitomizes the incredible potential of staying ahead of the curve, it is his stout devotion to user value and ethical innovation that has him and Soulbound at the crest of the next wave.
