3. Impose stiff punishments for Shadow AI violations. In theory, you can control contacts and data access with your key genAI partners. But if your people start feeding data into ChatGPT, Perplexity or their own account on CoPilot, they need to know that they will be discovered and that two violations mean termination.
First, you need to take this request up as high as you can to get in writing that it will happen. Because, trust me, if you say that a second violation will result in termination, and then some top-tier salesperson violates and does not get fired, wave bye-bye to your credibility. And with that, any chance people will take your rules seriously. Don’t threaten to fire someone until you are certain you can.
Maybe something equally effective would be canceling their next two bonus/commission payments. Either way, find something that will get the attention of the workforce.
