éclat is redefining wellness with innovative, all-in-one solutions that blend beauty, health, and simplicity into your daily routine
Could you introduce éclat and share the story of how you and your team came together to build it?
The idea for éclat came from a moment of inspiration between my mother and me. My mother has been using collagen for years, long before it became widely popular, and she’s always trusted its benefits for her skin. When she entered menopause, she started adding more and more supplements to her routine, each targeting a different need. Then, during the pandemic, we found ourselves at the kitchen table, asking, ‘Why are there so many separate products? Couldn’t we create something better that combines them all?’
With her background in pharmacy and my experience in the beauty industry, we began working on éclat as a comprehensive solution. We wanted an all-in-one product that would simplify wellness routines without sacrificing quality. Our formula is unique: it has a pleasant tropical taste and combines 6,000 milligrams of marine collagen, 120 milligrams of hyaluronic acid, and sixteen essential vitamins and minerals to support skin, hair, nails, and overall health. Buying these ingredients separately would be expensive, but with our three-month subscription, it’s just one euro a day—making it both accessible and effective
What inspired the vision behind éclat, and how do you plan to bring this vision to life?
The vision behind éclat is to empower everyone to radiate happiness and confidence by making self-care simple, nourishing, and joyful. We believe true radiance starts within, so our products are designed to support inner wellness as the foundation for outer beauty and vitality.
Who is the primary target audience for éclat, and what unique needs or desires are you aiming to fulfill with your products?
The primary target audience for éclat is individuals aged 30+, with a focus on those seeking effective, all-in-one wellness solutions. While our products are designed for a broad age range, we see a significant number of women in their 50s and 60s choosing our collagen products. They are drawn to éclat because it not only makes them feel good but also delivers visible results, supporting their ongoing beauty, vitality, and confidence.
What distinguishes éclat from other brands in the beauty industry, and what would you say is éclat’s strongest unique selling point?
Our signature collagen blend combines fish collagen, hyaluronic acid, and 16 essential vitamins and minerals, making it a comprehensive solution for daily wellness. While other brands sell each of these ingredients separately, we bring them together in one premium product, ensuring high-quality ingredients without the high price tag—making it affordable for everyone.
Additionally, our tropical collagen taste is “unprecedented”—it’s truly delicious, making the daily routine of drinking it a treat rather than a chore. This unique combination of effectiveness, affordability, and taste sets éclat apart, providing a simple yet powerful way to support beauty and vitality from within.
Could you share some of the most significant challenges éclat has faced so far and how you’ve approached overcoming them?
One of the challenges éclat has faced is working with family, as the business is always top of mind. It’s never truly “off,” whether we’re on vacation or at family dinners. While this constant focus can be inspiring, it can also be challenging since the boundaries between business and personal life often blur. Finding a balance between the two has been a key challenge, but it’s also part of what drives our passion and commitment to the brand.
How do you stay in touch with customer needs and preferences, and what role do customer insights play in your product development?
We make it a priority to stay in close touch with our customers’ needs and preferences by regularly requesting their feedback on our products and services. We send out surveys to gather input, and this process is incredibly important to us. It’s one thing to ask for feedback, but it’s another to act on it—and we do just that. We take all feedback, whether positive or constructive, seriously and use it to shape improvements in everything from product versions to our website and email communication. If our customers have suggestions for improvement, we are committed to listening and making changes to ensure they feel valued and supported.
What are the current trends in the beauty industry, and how does éclat intend to lead or adapt to them?
Gut health is gaining significant attention in the beauty and wellness industry, as more research reveals the essential role of a healthy gut in overall well-being. A balanced gut microbiome doesn’t just support digestion; it also impacts skin health, immune function, energy levels, and even mood. This “inside-out” approach to beauty and wellness has led many consumers to prioritize products that support gut health as a foundation for their overall vitality.
In response to this trend and growing demand, we launched an all-in-one gut support drink that brings together key ingredients to nurture and balance the gut microbiome. Our gut support formula is designed to be both effective and easy to integrate into daily routines, providing prebiotics, probiotics, and essential nutrients in one convenient drink. By offering a product that directly targets gut health, we’re helping our customers build a strong foundation for beauty and wellness, supporting their journey to feel and look their best from the inside out.
This all-in-one approach to gut health reflects our commitment to making wellness as accessible and enjoyable as possible, aligning with our vision of holistic, simple, and effective self-care solutions.
As éclat grows, what are some of the next big milestones you’re hoping to achieve?
As éclat grows, one of our next big milestones is expanding internationally, with Germany and Sweden as key targets. We’re excited to introduce our products to a wider audience and share the benefits of our all-in-one wellness solutions beyond the Netherlands. Our goal is to make éclat accessible to more people who value holistic health and beauty, ensuring that everyone can experience our products without limitations or borders. This expansion will allow us to build a more connected community and bring our vision of accessible, enjoyable wellness to new markets.
What three pieces of advice would you offer to aspiring founders looking to launch their own startup, especially in a competitive field like beauty?
Just Start – Progress over perfection: Don’t wait for everything to be perfect before you launch. Many founders hold back, waiting for a flawless website or a fully polished product. But if you keep waiting for that ideal moment, it may never come. Just start! Even if your website isn’t exactly as you envisioned, you’ll have plenty of time to refine things as you go. Getting started is key, and you’ll improve along the way.
Know your unique value: The beauty industry is competitive, so it’s essential to know what makes your brand different. Focus on solving a specific need and offering something unique, like a special ingredient, an all-in-one solution, or a more streamlined approach. A clear, strong value proposition will help you stand out and connect with your audience on a deeper level.
Prioritize your customers: Keep your customers at the center of your brand and listen to their feedback closely. Regularly engage with them, whether through surveys or one-on-one conversations, and be open to making changes based on their needs and insights. Building strong relationships with your customers is invaluable—it builds loyalty and ensures you’re delivering something they truly value.
How does éclat incorporate sustainability into its business practices, and why is this an important value for the brand?
At éclat, we integrate sustainable options wherever we can, striving to make eco-friendly choices across our product range. For instance, we offer various solutions for joint and gut health in capsule form, and to reduce waste, we’re introducing refill packages so customers can reuse their original glass jars rather than purchasing a new one each time.
These small steps reflect our commitment to minimizing environmental impact while still delivering high-quality wellness solutions. Sustainability is an ongoing journey for us, and we’re dedicated to making choices that support both our customers’ health and the planet.
What standards and processes do you have in place to ensure the quality and effectiveness of éclat’s product line?
To ensure the quality and effectiveness of éclat’s products, we follow strict standards throughout our entire process, from ingredient sourcing to final production. One key ingredient in our formulations is collagen sourced from Peptan Rousselot, a globally recognized leader in high-quality collagen. Peptan Rousselot adheres to the highest industry standards, ensuring that their collagen is not only highly bioavailable but also produced using sustainable and ethical practices. Their strict quality controls guarantee that the collagen we use is pure, potent, and effective.
We also work with other carefully selected, science-backed ingredients like hyaluronic acid and essential vitamins and minerals.Our manufacturing process maintains high standards, with every batch tested to meet both regulatory requirements and our own quality benchmarks
Where do you see éclat in five years, and what steps are you taking today to achieve these long-term goals?
In five years, we envision éclat as a leading global brand in the wellness and beauty industry, recognized for offering effective, all-in-one solutions that empower individuals to feel their best from the inside out. We hope to expand our reach to even more countries, allowing us to serve a broader customer base and build a strong, international community of people who embrace holistic wellness.
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Thank you Gamze Ulker for the Interview
Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.
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