In a statement following the resolution of the lawsuit, an Apple spokesperson said: “Apple has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose. Privacy is a foundational part of the design process, driven by principles that include data minimization, on-device intelligence, transparency and control, and strong security protections that work together to provide users with incredible experiences and peace of mind.”
Apple’s track record is a good one
Apple has committed vast resources to creating privacy protections across its systems. Everything from Lockdown mode to tools to prevent aggressive ad targeting and device fingerprinting represents the extent of its efforts, work that touches almost every part of the company’s ecosystem.
A future looming problem, of course, is that while Apple might be keeping to its pro-privacy promise, not every third-party developer likely shares the same commitment, despite the Privacy Labelling scheme the company has in place at the App Store.
