Refrigerated dressing brand Litehouse is taking the tailgating experience to new heights with its “Litehouse in the House” campaign featuring America’s number one ranch fan. The campaign gives Litehouse enthusiasts a slew of ranch dressing-forward prizes to win all season long, including a Ranch Cave Sweepstakes where one winner will receive a year’s worth of Litehouse ranch dressing and fifty second-prize winners will receive Litehouse Ranch-shaped pillows; and “Take it to the House” instant wins on Instagram, where every Sunday, Litehouse will celebrate the first time a player takes it to the house through an interception, kick-off, or punt return for a touchdown.
Activations and Adjacent Ads Capitalize on Super Bowl Buzz
January 26, 2024Marketing
posted on
techregister
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