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Apple’s cautious AI strategy is absolutely right – Computerworld



Apple Intelligence (of course Apple’s AI has been trademarked) is not a special app, or a special assistant or a “Copilot.” These are small, clever features, built on small, specialized models, sprinkled throughout the software. In Siri, in the photo app, as a writing aid, and so on, all in a seemingly non-intrusive way — an extra function, or help, that is there, if you want it.

The latter is important because it bothers me enormously is when AI is shoved down one’s throat. Just because an AI feature exists, maybe I don’t want to use it? No one but I knows what tasks I’m better at than AI, and it obviously varies from person to person.

For example, I am very good at writing and processing text. I definitely don’t want any AI getting in there (I even turn off the spell check in Word). On the other hand, sitting with transcriptions and translations is boring as hell, so I’m happy to take help there.



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