Marketing

Apple’s Underdogs Return in a Calamitous Overseas Business Trip


Apple’s Underdogs, the scrappy but lovable team of coworkers turned entrepreneurs, are back in the fifth installment of a journey that now finds them on their first overseas business trip. 

In “The Underdogs: OOO (Out of Office),” created in-house, the crew is in Thailand, racing against the clock to launch a new product by the deadline. 

If you’ve been following this series, you can predict what happens next: Comedy and mishaps ensue. “He wants half a million boxes in 10 days!” one character cries, capturing the chaotic vibe of the trip.

The film depicts challenges of the modern workplace, as the Underdogs attempt to source a new packaging factory, make last-minute design changes and bridge language gaps, both on the ground and via screen. Apple’s apps and devices come to their aid, because this is ultimately a clever product demonstration, after all. 

“The Underdogs: OOO” will run across social, paid digital and on Apple.com. 

Previous chapters have followed the team as they designed and pitched a new product to a top exec, survived remote working during the pandemic, quit their jobs and even embarked on a rescue mission across New York. 

The series has been widely celebrated, and 2022’s “Escape From the Office” won the Cannes Lions Film Grand Prix



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