techregister

Marketing

The ANDY Awards Strap Creative Chiefs to a Lie Detector Test to Validate the Awards

The International ANDY Awards is the first awards show of the season, and as such, it often predicts what campaigns may come out on top in the rest of the awards shows. To prove that point, the Advertising Club of...

Dev

AI still requires human expertise

From GitHub Copilot to ChatGPT-infused Bing search, AI increasingly permeates our everyday lives. While directionally good (machines do more work so people can focus our time elsewhere), you need a fair amount of expertise in a given field to trust...

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