Marketing

Beetlejuice Is a Used-Car Salesman in CarMax and Warner Bros. Partnership


What if Beetlejuice owned a car dealership?

One spooky night, a family finds out when they pull up to a used-car dealership thinking it’s a CarMax. Instead, they’re greeted by a creepy cast of characters who work at “BeetleMax.” 

Their search for a car takes an eerie turn. Within a few moments of the family arriving, they become possessed by ghosts, forced to dance and lip sync to the tune of “Day-O” (a scene familiar from the original Beetlejuice film in 1988). 

This fantastical, light-hearted story comes from a CarMax and Warner Bros.



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