A global spotlight on Google’s practices
Earlier this month the US DOJ has recommended extensive measures to limit Google’s dominance, including the potential breakup of its Chrome browser and Android operating system. These products are pivotal distribution platforms for Google Search, which was deemed an illegal monopoly in Federal Judge Amit Mehta’s August ruling.
These cases collectively highlight the increasing scrutiny of Google’s practices worldwide as regulators seek to address concerns about its dominance across various markets, including online advertising, app ecosystems, and gaming platforms.
For Google, the stakes remain high, as these lawsuits could lead to significant penalties, structural changes to its business, and a precedent for regulating Big Tech. With competition watchdogs ramping up their efforts globally, the outcomes of these cases could reshape the digital advertising landscape for years to come.
