“We are currently experiencing a period of inflation, which puts purchasing power as the main concern for consumers. It is in this context that Feu Vert is launching a new, bold and legitimate campaign, highlighting its ability to offer advantageous deals for motorists,” Vincent Claisse, marketing and communication director for Feu Vert, told Adweek.
“These new films, supported by a powerful media campaign, aim to increase our advertising visibility and reassure our customers by stating that Feu Vert remains the best alternative to the manufacturers’ network for car maintenance.”
Claisse added that the mission of the brand was to “become a reference in the automotive after/sales sector.”
Credits:
Feu Vert
Marketing and communication director: Vincent Claisse
Communication and conquest marketing director: Gilles Pont
Brand communication officer: Hélène Lamour
Media communication officer: Laure Carron-Fourt
Buzzman
President and executive creative director: Georges Mohammed-Chérif
Vice president: Thomas Granger
Managing director: Julien Levilain
Creative directors: Tristan Daltroff and Louis Audard
Creative assistants: Tom Lahetjuzan and Victor Christophe
Business director: Laura Quiles
Account executive: Maeva Lang
Head of communication and PR: Paul Renaudineau
PR and communication assistants: Marie Smid and Anouck Vallez
Head of TV production: Vanessa Barbel
TV production: Saveria Besset and Morgane Gaspard
Production: Iconoclast
Sound production The
Director: Antoine de Barry
Producer: Camille Lambert
Post production: Poster
3D production: The Mill
