In recent elections, it seems that voters have been swayed more by charismatic candidates than the promises being made.
Through the bumpy ride that has been Brexit followed by coronavirus followed by the cost of living crisis, amidst several crises of international security, it has to be wondered if charisma is really the best method to pick a good leadership candidate?
Bethan Kapur speaks with academics about the mechanics of falling for charismatic leaders and whether voters in this general election are still looking to be swooned or something else this time.
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