Marketing

Dramatic Save the Children Ad Shows Kids in War-Torn Areas as ‘Tough, Resilient’

It, too, is based on authentic accounts and employs a stripped-down remake of a pop classic, “I’m a Survivor” from Destiny’s Child. The cinematic 3 1/2-minute spot, epic in its scope, has racked up several Clio and One Show awards in recent months. 

“Save the Imagination,” developed with an assist from Lebanon-based production company Clandestino Films, is launching online and on TV in the Netherlands and Norway.

CREDITS:

Director: Martin de Thurah
Producer: Magne Lyngner 
DOP: Daniel Voldheim 
Editor: Carla Luffe 
Grade: Julien Alary / TLMS
VFX: Ola Jakob Nestande & Bacon XO
Post Producer: Eli Mari Sandal 
Music Supervisor: Goran Obad & Ohlogy
Music Artist: Frida Ånnevik
Service Comp: Clandestino Film Libanon 
Line Producer: Éli Souaïby 
Agency: POL 
Creatives: Anette Bellika Finnanger, Emil Hafslund, Rikke Sofie Jacobsen, Pia Lystad
Exec. Account: Petter Bryde 
Project Manager: Shirin Marlene Pakzamir
Planner: Simon Karlsson
Designers: Ole Jakob Bøe Skattum, Benjamin Rodgers
Client: Save the Children
Brand Marketing & Communications Director, Netherlands: Linda Sinac
Fundraising, Marketing & Partnerships Director, Netherlands: Sarah Clifton
Fundraising & Marketing Director, Norway: Ingrid Svendsen
Head of Marketing & Digital, Norway: Klaus Damlien
Advocacy & Campaigns Manager, Lebanon: Shireen Makarem
Documentation & Information Management Officer, Lebanon: Baraa Shkeir



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