Boy Brow Arch is similar to Glossier’s popular Boy Brow product, an eyebrow pomade that’s one of its original and best-selling products, explained Mack. Unlike the original Boy Brow, it has a custom applicator tip that allows for two different application techniques that aim to fill in and define brows simultaneously.
For Shopify, the shoppable posters try to “cut through the noise and connect with [Glossier’s] audience in unique and new ways that hopefully fans find as rewarding,” said Shop’s Decilveo. “[It’s] bringing the best offline and online together.”
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