“Adhawk is one of the few independent third-party solutions,” said Anshel Sag, principal analyst at Moor Insights & Strategy, “but it hasn’t been as prominent in the market as some of the others that have been acquired.”
He added that Google is one of the few companies that doesn’t have an eye-tracking system of its own, “so it makes sense why the company would go out and get Adhawk. That said, this is a much different solution than most other eye-tracking camera-based systems and could enable some unique applications, but [it] could also limit Google’s application of eye-tracking.”
Eye tracking for AR enables better visual acuity and calibration, which can reduce eye strain as well as being used as a biometric authentication method, Sag said. It also makes better user interface experiences possible.
