Marketing

Heinz’s First Global Campaign in 150 Years Tells True Stories of Obsessed Fans

The campaign will begin in the U.S., Canada, the U.K. and Germany before rolling out to additional markets over the next six months.

CREDITS

Agency: Wieden+Kennedy New York

Chief creative officer: Scott Dungate
Creative directors: Christine Santora & Will Binder    
Associate creative directors: Jessica Ghersi & Marc Duran
Copywriter: Mikayla Dumas                                                
Art director: Nikki Vandervelde                                                
Head of integrated production: Nick Setounski
Executive producer: Craig Keppler                            
Producer: Ariana Ekonomou
Group account director: Brian D’Entremont                                   
Account director: Carina Polini
Account supervisor: Miriam Charry
Assistant account executive: Emily Rivera                 
Project manager: Danielle Hillman
Brand strategy: Alex Nguyen, Joe Bae, Zack Plutzer
Comms strategy: Angel Navedo
Social strategy: James Williams, Syd Hutnik, Ni’A Landon     
Director of business affairs: Anna Beth Nagel          
Business affairs: Andrea Fagan
Traffic: Sonia Bisono, Jackie Crane

Production company: Love Song                     

Director: Camille Summers-Valli                                                    
Managing partner/EP: Kelly Bayett
Partner/executive producer: Daniel Wolfe
Executive producer:  Josh Litwhiler
Executive producer:  Deannie O’Neil
Head of production: Paige Kauffman                         
Line producer: Stine Moisen                                                     
Director of photography: Jasper Wolf
Set designer: Pablo Tregebov Poza 
Stylist: Bratsk                  

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