The “tutu takeover” video is set to the Blue Danube Waltz from Johann Strauss, with current-day rap sprinkled in with the goal “to make ballet feel accessible to everyone while spreading the crazy joy of dance and staying true to Hong Kong’s culture and heritage,” Lefebure said in a statement.
The imminently rewatchable video “played with graphic scale—from bird’s eye shots to silhouettes against architecture—circular repetition mimicking tutus at every turn, texture, sound, music and more,” per Lefebure.
Webre, who creates the choreography, said previous work focused on “building connectivity to Hong Kong.” The new piece is different in that it “skyrockets us into the universe at large—and it’s the perfect reflection of Hong Kong Ballet as a classical company with modern sensibilities. ‘Tutu Academy’ pays tribute to our classical roots while cheekily positioning the company squarely in todays’ world, with a fun hint of retro.”
Trivia from the production: Creatives made all of the outlandish costumes, and the sleek space ship, by hand.
“Tutu Academy” will appear on social media, print and out-of-home ads and on the troupe’s website, among other platforms.
