Building relationships with consumers with loyalty
In the near future, loyalty programs will further revolve around consumer habits and desires—accounting for behaviors, habits, interests and even financial goals—as opposed to leading with wide-net benefits for everyone. More holistic, relationship-based models that reward consumer behaviors outside of transactional spend can deepen engagement and make a loyalty program feel like a real connection between people and their favorite businesses.
While personalization is the Holy Grail in the quest to create next-gen loyalty solutions, many of the necessary tools already exist to target audiences more accurately. Adopting technology that can enable a more sophisticated and customer-centric approach to loyalty will allow retailers and financial institutions to create, build and retain stronger relationships with consumers, especially as competition for consumer dollars heats up amid economic uncertainty.
