TikTok influencer and mother of two Abbie Herbert will help promote The AlphaButt Book, which has inspired a line of fonts available online, and all proceeds from its e-book or physical sales will go to the nonprofit National Diaper Bank Network.
To further bolster the giveback effort, Huggies is asking families to show off their own dance moves on TikTok. For every piece of content created, the brand will donate $10 to the nonprofit that tries to end diaper poverty. Participants may also win a copy of The AlphaButt Book and Huggies product for tagging #HuggiesBabyButts.
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