Meta announced that Supernatural now boasts over 100,000 users, putting its first-party fitness app’s revenue in the millions.
Launched in 2020, Supernatural gamifies fitness with some very Beat Saber-inspired orb-smashing mechanics, which is set to the beat of a poppy soundtrack led by personal coaches in a variety of picturesque locales.
Now, Meta has released its first user figures for Supernatural, saying in a blog post it now counts 110,000 users of the app.
As the first user data released for Supernatural, it’s difficult to tell whether the app has floated or flourished since its release during the COVID-19 pandemic, which saw many gyms closed, forcing users to workout at home. Still, it’s clear Meta is putting some gas behind Supernatural, as the app recently released a workout led by fitness legend Jane Fonda.
Granted, Meta may be counting among its 110,000 users those taking advantage of the 14-day free trial, which you’d expect to be at its peak right now as users are looking to get fit in the new year. Provided Meta is counting actual subscribers though, that handily puts the app’s yearly revenue in the millions.
At $100 per year, or $10 per month, Supernatural’s yearly gross revenue could fit somewhere between $11 million and $13.2 million, or $917,000 and $1,100,000 when calculated monthly. It may also be slightly lower than that, considering the app can also be purchased in Quest 3/3S hardware bundle for an additional $50 than either headsets’ base version, which provides a one-year subscription to the app.
In comparison to leading non-VR fitness apps, Supernatural still has lot of room to grow if it wants to become the ‘Peloton of VR’. According to data compiled by Statista, Peloton’s mobile app subscription posted over $5 million revenue in January 2024 alone.
While Peloton can be used with nearly any mobile device, and be paired with any manufacture of rower, stationary bike, or treadmill, Supernatural’s bottleneck to higher user numbers invariably comes down to the number of Quest headsets in active use.
Meta hasn’t published recent figures on monthly active users (MAU) of its Quest headsets, however a 2023 Wall Street Journal report citing internal figures from October 2022 noted the Quest platform counted 6.37 million MAU.
And the need to recoup on Supernatural is very real, if only to justify the company’s costly legal process started by the United States Federal Trade Commission in 2022 to block the acquisition of original developer Within under the guise of unfairly monopolizing the VR fitness space.
