Marketing

Need for Speed: Liquid Death’s Latest Stunt Goes Top Gun For Jet Giveaway

Pepsi rejected the check, with the fallout including double lawsuits and an admission from Pepsi that it never had a plane to award in the first place. Leonard and Hoffman ended up losing their court battle, with a judge ruling that “no objective person could reasonably have concluded that the commercial actually offered consumers a Harrier jet.”

The men retain the rights for the story, though, and are mulling their options in entertainment.



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