Many years ago, a senior automotive executive told me that women weren’t the target market when it came to luxury cars and the battle to win hearts and pockets was aimed squarely at the boardrooms and the golf courses and not the supermarket car park or the school gates.
ast forward to now and thankfully things are changing. The car industry has woken up to the fact that selling cars to women has little, if anything, to do with pastel shades and handbag hooks, and we are now more likely to be treated like purchasers and not passengers. So while I may not be the typical luxury saloon buyer — a mature gentleman approaching retirement — it seems our test car this week, the Audi A8, is a car that can be enjoyed by all.
