Marketing

Small Businesses Help Promote the Weed Shop Next Door in ‘Legal-ish’ Campaign

But now that the cat’s out of the bag, it’s not a repeatable strategy, though elements of it could serve as a template.

“Using partners, where there’s a dual impact for both businesses, could be an interesting way to continue the momentum,” Choi said. “It’s a work-around to help a category that’s really restricted on how it can communicate.”



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