Sounds of the season: how music creates the spirit of Christmas in advertising

We’ve reached that time of year again. The spooky witch hat and decorative cobwebs have been dusted away. The remains of the pumpkin lie sadly in the food waste bin. But – is that the sound of twinkly bells on the frosty wind?

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Sounds of the season: how music creates the spirit of Christmas in advertising

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Sounds of the season: how music creates the spirit of Christmas in advertising

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