This speaker is a party starter, movie enhancer and a personal sonic sanctuary all rolled into one
You’re not a tech company unless you’ve a smart speaker apparently. Google and Amazon have their options, while Sonos (in a previous review) also has a great offering.
If anything, Apple felt like it was the only company who didn’t need to produce a smart speaker — their AirPods, phones, laptops and watches exude sound quality which would give Alexa a run for her money.