The role of artificial intelligence (AI) in the entertainment industry has become a contentious and hotly debated issue. Both writers and actors have expressed concerns about the potential impact of AI on their livelihoods.
Actors fear that studios may use their likeness or voices without proper compensation, while writers worry that language models like ChatGPT could be used to write or rewrite scripts, potentially jeopardizing their jobs. The Alliance of Motion Picture and Television Producers (AMPTP) argues for a balanced approach to AI use in the industry.
Despite the uncertainties surrounding the future of AI in Hollywood, major studios and streaming services are actively exploring the technology. Companies like Disney are particularly interested in AI and machine learning. Disney has several open positions related to AI in their “Imagineering” team, responsible for creating attractions at Disneyland and Walt Disney World.
One such position is an R&D Imagineer focused on generative AI, seeking someone who can push the boundaries of AI tools and collaborate with external partners to integrate the latest technologies. Another role at Disney’s Streaming Advanced Research division involves using AI for advanced personalization efforts with digital avatars.
Netflix also has job openings related to AI and machine learning, covering areas such as video games, research, and customer experiences. Other major players like Amazon, Apple, Sony, Warner Bros. Discovery, Paramount, and Comcast are actively hiring AI and ML talent for various purposes within their companies.
Despite recent job cuts in the industry, investments in AI are on the rise. Companies across corporate America, including media companies, are keen on harnessing the potential of AI. However, there is anxiety among workers in the entertainment industry about the impact of AI on their roles.
In conclusion, while the adoption of AI in the entertainment industry holds promise for innovation and efficiency, it also raises concerns about job displacement and fair compensation. Striking writers and actors hope to ensure that the implementation of AI is managed responsibly so that it benefits both the industry and its workers.
