Marketing

The Skims and NBA Partnership Is a Masterclass in Brand Repositioning

Lean into cultural trends

Skims recognized the value and potential of tapping into the growing sports apparel market and bringing two cultural powerhouses together to broaden their appeal through an expected partnership.

The partnership between Skims and the basketball leagues is a masterclass in a well-thought-out strategic marketing plan. It is a great example of how to build impactful collaborations while embracing diversity and taking a forward-thinking approach to marketing.





READ SOURCE

This website uses cookies. By continuing to use this site, you accept our use of cookies.