Alison Hoffman, president, domestic networks, Starz: Bundling and packaging to drive top-line growth will remain a hot topic. From a cost perspective, there will continue to be attention on how the big, broad-based streamers will prune their portfolios to carve a path to profitability in the digital world.
Kim Kelleher, chief commercial officer, AMC Networks: 30 years ago, Bruce Springsteen sang about 57 channels and nothin’ on. Today it’s more like 57 great shows and no idea where to find them. We need to make things easier for consumers, across content discovery and consumption. In 2024, we will see new partnerships and bundles that will move us in this important direction.
Peter Olsen, president ad sales, A+E Networks: Measurement and transparency are still a mess. There will be a lot of noise around these topics.
Mark Marshall, chairman, global advertising and partnerships, NBCUniversal: I might be biased with this one, but the 2024 Olympics in Paris and Paralympic Games will—without a doubt—dominate the TV landscape in 2024. Not only are the Games being completely reimagined with some of the world’s most iconic backdrops, but the entire Opening Ceremony will take place along the spectacular River Seine. With the Olympics, we have this incredible opportunity to unite cultures and communities at a time when I’d say the world needs it the most.
Amy Reisenbach, president, CBS Entertainment: Quality vs. quantity.
Dina Roman, svp, global ad sales, Fubo: While several topics across the TV landscape will rise to the top in 2024, the industry should be paying close attention to AI. The impact of AI on CTV advertising has not yet reached an inflection point. There is still a great deal of opportunity for AI to improve personalized ad experiences and tie those back to ad performance data on CTV. This is especially true in the areas of creative versioning and optimization across channels.
Rob Sharenow, president, programming, A+E Networks: Within the corporate hallways, it will be about the ongoing quest to figure out common or comprehensible measures of success and monetization.
Kristina Shepard, vp global advertising and sales partnerships, Roku: Consumers are increasingly comfortable buying products directly from social, mobile and display ads. While extending this behavior to the realm of TV streaming is a relatively recent development, 2024 will see big increases and developments for shoppable TV.
Donna Speciale, president of U.S. advertising sales and marketing, TelevisaUnivision: Creator-driven content and marketing. There will be a heightened focus on cultural relevance in new areas as brands look to reach audiences through the lens of authenticity.
