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Marketing

Apple, Google Restore TikTok to App Stores

February 14, 2025Marketing

Ireland braced for impact from latest round of Trump tariff plans

Unilever increases marketing spend by almost €1bn

AI Licensing Deals With Google and OpenAI Make Up 10% of Reddit’s Revenue

Activations and Adjacent Ads Capitalize on Super Bowl Buzz

January 26, 2024Marketing

Having an ad during the Super Bowl broadcast costs a lot of money. Aside from the $7 million for a 30-second ad buy, there are huge production costs and, most likely, a big celebrity fee on top.Many brands are opting...

BBC billboard raises Traitors' icon Diane from the dead

January 26, 2024Marketing

Layoff Speculation Hits Paramount Following CEO Memo

January 25, 2024Marketing

ECB keeps rates on hold as market eyes April cut

January 25, 2024Marketing

Heinz campaign shows ketchup is worth the wait for hungry diners

January 24, 2024Marketing

Ditch the Filters: A Real Beauty Journey With Glow Recipe

January 23, 2024Marketing

House prices close to or at peak, estate agents say

January 23, 2024Marketing

OpenAI’s Sam Altman in talks with Middle East backers over chip venture

January 20, 2024Marketing

Sundance Film Festival: How Brands Are Activating in Park City

January 19, 2024Marketing

Unilever launches global media review

January 19, 2024Marketing

Agencies on the Agenda: Leo Burnett, Dentsu and M&C Saatchi

January 19, 2024Marketing

Highdive Recruits Vince Vaughn and Tom Brady for BetMGM Super Bowl Teasers

January 18, 2024Marketing

Samsung leans into AI as it unveils new Galaxy phones

January 17, 2024Marketing

E-scooter ad banned for implying imminent change to law and police leniency

January 16, 2024Marketing

Imports from Britain down a quarter as Brexit ‘still having repercussions three years on’

January 15, 2024Marketing

Blood, Sweat and Bravery: How AMV BBDO and Essity Shaped Each Other

January 15, 2024Marketing

What to Do When You Lose Your Biggest (and Only) Agency Client

January 12, 2024Marketing

Tara Mines owner says staff cuts and work practice changes needed for ‘rescue’

January 12, 2024Marketing

Motorway TV spots highlight life-enriching impact of selling cars

January 12, 2024Marketing

Pitch Update: L'Oréal, Kia, Wickes, Asos, Ibis, SharkNinja, MGM Resorts and more

January 11, 2024Marketing

An Inside Look at Prime Video’s Thursday Night Football by the Numbers

January 10, 2024Marketing

NTMA seeks to raise €3bn in bond sale amid European fundraising flurry

January 10, 2024Marketing

Samsung UK appoints first-ever chief customer officer

January 9, 2024Marketing

Adweek Podcast: Marketing Oppenheimer Was More Than Just an Ad Campaign

January 8, 2024Marketing

Tommy Bowe tackled by German companies over trademark move

January 7, 2024Marketing

Veganuary’s Politically Inspired PSA Asks Consumers to ‘Vote for Veggies’

January 5, 2024Marketing

World Darts Championship scores fresh audiences for Sky and its sponsors

January 5, 2024Marketing

South African insurer OUTsurance granted licence to enter Irish market

January 5, 2024Marketing

McDonald’s gets its money’s worth with overflowing billboard

January 4, 2024Marketing

TechMagic Podcast: Creativity in the New Year

January 3, 2024Marketing

Almost nine in 10 taxpayers agree capital gains tax rules should be overhauled

January 3, 2024Marketing

Gamestop calls in liquidator, cementing Irish exit

December 31, 2023Marketing

3 Ways the Murky Programmatic Industry Made Strides Toward Progress in 2023

December 29, 2023Marketing

These Topics Will Dominate the TV Landscape in 2024, According to 19 Industry Execs

December 29, 2023Marketing

‘Shakeout has begun’ after $5bn streaming loss for Netflix rivals

December 28, 2023Marketing

Adweek Podcast: How Can We Make Sure 2024 Really Is ‘the Year of the Girl?’

December 26, 2023Marketing

AstraZeneca to buy cancer drug developer in China for up to $1.2bn

December 26, 2023Marketing

3 Reasons Your Business Should Work with a PR Firm

December 24, 2023Business Marketing

Feline frontier: in space no one can hear you miaow

December 23, 2023Marketing

The 10 Most Watchable TV Shows of 2023

December 22, 2023Marketing

BBC reminds people it’s ‘Not just telly’ this Christmas

December 22, 2023Marketing

Literally Media Acquires Mel Magazine From Recurrent Ventures

December 22, 2023Marketing

ITV sends knight to make food delivery to promote new show The Winter King

December 21, 2023Marketing

Analysts: Warner Bros. Discovery and Paramount Global merger would benefit ad industry

December 21, 2023Marketing

Great British Bake Off premiere was Channel 4’s top streamed episode of 2023

December 21, 2023Marketing

Crisis uses homeless people’s words in OOH Christmas campaign

December 21, 2023Marketing

Hourly gender pay gap at TikTok Ireland falls to 2.6%

December 21, 2023Marketing

Fifth of brands considering setting up in-house agency

December 20, 2023Marketing

How Instacart Moved Beyond Groceries to Become a Retail Media Power

December 19, 2023Marketing

Housing completions likely to exceed 32,000 this year, report finds

December 19, 2023Marketing

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