“We expect that with the data presented in this report, clients and agencies will reassess their reliance on agency reviews/pitches to solve problems that may be inherent in a relationship,” the report states.
Instead, its authors encourage agencies and marketers to tap into client/agency management programs or hire a relationship consultant to help the parties address workflow and performance challenges.
The research reveals the significant strain put on incumbent agencies that choose to defend. Their risk factors include disruptions in daily tasks, delays, declines in brand or product awareness, and loss of revenue.
“Given the identified costs and potential damage to the relationship, there are better ways to motivate your agency,” the report states.
