Woke PR Company Adhesive has lost another major account, with HMD Global the manufacturer of Nokia smartphones dropping the PR Company for Sydney based Closer Communications, who is taking on the European phone brand after dropping Chinese brand TCL.
The launch of the new Nokia G42 with 5G is the last for the PR Company.
Closer is well known for the work they did on lifting the Alcatel brand from nowhere in Australia, to at one stage getting to be the #3 brand in Australia, before TCL dropped the brand in a desperate effort to replace it with a TCL product.
This strategy failed.
Adhesives are well known for their questionable approach to market having been dumped by a major appliance brand last year.
The PR spin doctors for Sony and Dyson appear to only believe in “positive” PR with media black banned for writing what they see as “Negative stories” about their clients who in the past have been slammed by the ACCC and with Sony their executives accused of sexual harrasment.
They also refuse to allow their clients to front one on one interviews unless media Companies such as 4Square Media have had their questions “vetted” by Adhesive.
At ChannelNews we have a policy that we do not conduct vetted interviews or engage in sanitised media with any media Company, but we do give them a right of reply to negative stories.
Last year the Company was dropped after only a small number of journalists turned up at one of their clients PR functions.
Adhesive personnel who did attend the event were accused of sitting sat on a computer and mobile all night” much to the disgust of the appliance Companies management.
Sony is one of Adhesives clients.
Adhesive and Sony have in the past failed to respond to our questions about the sudden sacking of the former head of Sony’s consumer business, Abel Makhraz the Deputy General Manager at Sony Australia.
He was responsible for the Companies TV and audio business.
Adhesive management have not commented for this story.
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